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Cookie policy

Blue Cross website uses cookies to improve your user experience. A cookie is a simple text file that our website stores in your browser so that our website can remember your preferences.

The cookies we use make the Blue Cross website faster and easier for you to use. We also use cookies to market our services to you.

We do not pass the information stored in these cookies to anyone else and other websites cannot access the cookie files stored in your browser. We do not disclose the information to third parties except when required to by law – for example, when requested to by law enforcement agencies or government bodies.

You can delete the cookies stored in your browser at any point through your browser preferences. (If you delete your Blue Cross cookies and then visit our website again, our website won’t recognise you and will ask you to accept our cookies again!)

Log Files

Like many other Web sites, we make use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

Cookies we use

Domain: www.bluecross.org.uk

Adestra Conversion Pixel

To allow us to measure the effectiveness of our email marketing.

Google AdWords Remarketing

To enable us to serve adverts on the Google Display Network based on past visits to our website, using non-personally identifiable information.
Please refer to the Google Advertising Privacy Notice for more information about the ability to opt out https://www.google.com/policies/technologies/ads/ 

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Google DoubleClick

To measure the effectiveness of online marketing campaigns including (but not limited to) remarketing, interest categories, similar audiences, other types of interest- based advertising, demographic and location targeting.
For more information please visit http://www.google.com/policies/technologies/ads/ 
We comply with Google's policy for advertising which you can find here https://support.google.com/adwordspolicy/
If you wish to review and manage Google's Advertising settings, please visit Google Ad Settings
To opt out of the DoubleClick cookie please visit https://www.google.com/settings/ads/ 

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TV Squared 

TV Squared allows us to track the effectiveness of our TV advertising. TV Squared collects information anonymously including the number of visitors to the site, which site or search engine they have come from and the pages they have visited. TV Squared do not collect any personally identifiable information.

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Bing Advertising

This helps us understand how our Bing campaigns perform by tracking actions on our website once ads have been clicked.
For more information, and to opt out, please visit https://choice.microsoft.com/en-US/opt-out 

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Facebook Advertising

To enable us to serve adverts on Facebook based on past visits to our website, using non-personally identifiable information.
Facebook cookie policy https://www.facebook.com/policies/cookies/ 
Facebook privacy policy https://www.facebook.com/policy.php
Facebook privacy and advert controls can be found here: https://www.facebook.com/help/325807937506242/ 
and here https://www.facebook.com/help/568137493302217 

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Facebook cookies for our like / share buttons - https://www.facebook.com/about/privacy/

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Twitter Conversion Tracking

This helps us learn how our users have interacted with advertising served to them on Twitter. 
For further information about the Twitter Conversion Tracker please see:

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Google Analytics

To provide insight into how visitors find and use our webpages so that we can evaluate and develop our site.
More information regarding how Google use cookies can be found at https://www.google.com/policies/technologies/cookies
Google provides an opt-out plug-in for most common website browsers: https://tools.google.com/dlpage/gaoptout 

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To measure the page load speed of our website, to identify pages that don't perform as fast as we would like, and fix the speed to ensure that you have pleasant site experience.



To track user engagement and allow us to better understand existing and potential Blue Cross audiences.

More details can be found at MiQ's privacy policy: http://www.wearemiq.com/privacy-policy/


We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.


Our website may use a pixel operated by Teads and/or a first party cookie, after obtaining your consent, in order to optimize our advertising campaigns. Teads tracking technology only collects information regarding the URL address, the types of device, browser and operating system information you currently use, your IP address.

For more information, feel free to read Teads privacy policy. Please also note that you have the right to access personal data Teads hold about you and to ask that your personal data be corrected, erased, or transferred. You may also have the right to object to, or request that Teads restrict, certain processing, by addressing your request at [email protected]


To measure the effectiveness of our TikTok advertising.


To measure the effectiveness of our Reddit advertising.


To measure the effectiveness of our Pinterest advertising.


To measure the effectiveness of our Snapchat advertising.

Floodlight tags

To help us measure the effectiveness of our Display advertising activity.

Hybrid Theory

Hybrid Theory provides technology services that enable you to receive online advertisements that are relevant to your interests.

New Relic

To monitor how our website performs for users.

— Page last updated 03/05/2022